Google Guaranteed: How to Build Trust and Generate Leads as a Local Business

by | Mar 3, 2023 | PPC, SEO, Web Design

Tips for Local Businesses Participating in the Google Guaranteed Program

Building trust with potential customers is crucial to your success as a local business owner. One way to do this is by participating in the Google Guaranteed program. This program allows businesses to display a “Google Guaranteed” badge in search results next to their business listing. This badge indicates they have met Google’s licensing, insurance, and background check requirements.

Participating in the GG program can be a valuable marketing tool for local businesses.

Here are some of the benefits of the program:

1-Increased visibility:

When you participate in the Google Guaranteed program, your business listing will be highlighted with a badge in search results, which can help you stand out from competitors and attract more clicks.

2-Improved trust:

By meeting Google’s requirements and having a badge that indicates you are “Google Guaranteed,” you can build trust with potential customers who may be hesitant to try a new business.

3-Access to Local Services Ads:

Businesses participating in the GG program can also join in Local Services Ads, allowing them to advertise their services on Google and connect with customers searching for local service providers.

Here are some tips for local businesses who want to participate in the Google Guaranteed program:

1-Check your eligibility:

The Google program is currently available for certain types of local service providers. This includes home service professionals, moving and storage companies, auto repair shops, house cleaners, and pet groomers. Check to see if your business is eligible for the program.

2-Meet Google’s requirements:

To participate in the Google Guaranteed program, your business must pass a background check and meet specific licensing and insurance requirements. Ensure you have all the necessary licenses and insurance before applying for the program.

3-Sign up and pay the fee:

To participate in the Guaranteed program, businesses must sign up and pay a fee, which varies depending on the industry and location. Contact Google to learn more about the fees for your industry and location.

4-Optimize your Local Services Ads:

If you’re participating in the Google Guaranteed program, you can also join in Local Services Ads. Ensure your ads are optimized to attract potential customers and convert them into paying customers.

5-Encourage reviews:

Reviews are essential in local search rankings and can help build trust with potential customers. Encourage your customers to leave reviews on Google and other review sites to help improve your online reputation.

At 9x Local Leads, we help local businesses generate leads and grow their customer base. Contact us today if you want to participate in the Guaranteed program or learn more about our lead generation services.

In conclusion, the Google Guaranteed program can be a valuable marketing tool for local businesses looking to build trust and attract more customers. By meeting Google’s requirements and displaying the “Google Guaranteed” badge in search results, businesses can differentiate themselves from competitors and improve their visibility. If you’re a local business owner, consider participating in the Google Guaranteed program and optimizing your Local Services Ads to attract more leads and grow your business.